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Trufina Brings FREE Verified Personal Information to the Internet Community

Tuesday January 23, 7:50 am ET

Fraud Reduction and Increased Trust Attained With Trufina

COLLEGE PARK, Md., Jan. 23 /PRNewswire/ -- Trufina, a leader in the Online Identity Verification space, announced today a unique initiative to bring verified personal information to the Internet community -- at no charge. With Trufina, a subscriber has an "Internet ID card" that has been verified to be accurate. Trufina users can also have several versions of their ID cards, much like a user might have several different credit cards in their wallet. When a user wants to assert something about their identity, they can choose the appropriate card. And because that information has been verified by a trusted source, personal information can be trusted to be accurate. Trufina users have complete control over their IDs and can choose where that information is used -- and who can view it.

Verified users can also "assert" information on their own behalf. Once Trufina'd, subscribers can assert their age, address, phone number and other information for use across the Internet. For example, a user who would like to purchase wine over the Internet could assert their age with no trouble whatsoever.

Trufina IDs are applicable across many areas of the Internet. For example, eBay users can reduce fraud by requesting buyers and sellers to sign up for free Trufina ID cards and then sharing that ID with them, reducing fraud and increasing trust.

Websites can also implement Trufina's personal information validation services to easily offer the verification of personal information for their users. For example, social networks can offer the Trufina ID free of charge to their subscriber base, reducing the occurrence of inaccurate information. Users of that social network will know, upon seeing the Trufina shield in conjunction with a subscriber's profile, that the viewed information asserted has been proven accurate. In addition, websites can now be assured that when a Trufina user registers and uses their site that each Trufina member is unique, as they can only register for the Trufina service one time.

Users can also join by going directly to http://www.trufina.com and registering for a free account. Once completing a short questionnaire, verifying the user's identity, a user receives their own Trufina ID that they can use anywhere on the Internet. Members can reuse their Trufina ID whenever ID verification is needed.

Christian Madsen, Trufina's CEO, said, "Trufina's service is user centric, putting all the control in the user's hands. Trufina users control their own information by controlling what information is visible to others. This was critical for our user base and in line with our company's philosophy and policy to give our users complete control and privacy."

About Trufina

Trufina is the first company that offers users the ability to verify personal information, control it, and share it across the Internet. At Trufina we strive to lead in the development and deployment of the most advanced verified identity system on the Internet. Trufina's unique approach brings more confidence and integrity to any online experience by removing the guesswork of determining if the other person across the Internet is being truthful.