Facebook is under attack regarding their privacy policy. At the heart of the matter is whether privacy settings should default to “user must opt-out” vs. “user must opt-in”, as is so nicely explained by Bobbi L. Newman in her “Librarian by Day” blog, http://librarianbyday.net/2010/04/protect-your-privacy-opt-out-of-facebooks-new-instant-personalization-yes-you-have-to-opt-out/

This kind of “hidden privacy setting” couldn’t be farther away from Trufina’s philosophy. Trufina provides the user with TOTAL CONTROL over all of their identity data. Trufina members can decide who, what, where, and for how long they share their data with other individuals or other websites. Don’t you want to be in control of your identity, your data?