UpperBid is an online auction site featuring sellers that live in and ship from the United States. The site maintains a high-priority no tolerance policy on illegal replica, knockoff and bootleg products. UpperBid also takes a proactive preemptive approach in effort, resources and technology to eliminate all potential fraud and dishonest individuals from any auctions hosted on their site.

Online Identity Issues

UpperBid.com was the first among auction sites to gauge the amount of fraud in online auction transactions. Hence, they wanted to take the lead among all other auction sites by adopting for an identity verification system that would help them create a fraud free online consumer market.

Identity Solution

UpperBid's goal was to provide the greatest assurance to its buyers that the person they are dealing with is exactly who they say they are. Trufina's comprehensive identity verification system ensured the same. Every seller on the UpperBid site is set across the strongest set of verification techniques in order to make sure they are unique and who they say they are, thereby showing that they are not upto fraudulent activities.

Outcome

UpperBid maintain that partnering with Trufina has now made it possible for their buyers to purchase from their site with a new level of security. The identity verification process will most certainly make dishonest seller think twice before partaking in any fraudulent activities since they will not be able to keep their real identity a secret.

Implementing the Trufina service at its site has shown that UpperBid is on the right track in confronting the problem head on. Hence, UpperBid solves a core problem of ecommerce by bringing together consumers and merchants searching for a safe and secure shopping experience.

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